Project Overview / 項目概況
Han xiaoqilaofan is a fast-food chain brand originated in Wuhan, Hubei Province. Eating is read as "Qi" (the first voice) in Wuhan dialect, so it is named "Han Xiaoqi".
After China Fantasy Design team involved in the project, through market research and catering consumption trend, it was found that the snack fast food market has
tended tobe refined operationstage, fast food snack categories, especially popup items, have entered the era of low profit, and business efficiency and user experiencewill become the underlying logic of the brand. The socalled sky is not as overwhelming, that is, brand + chain is the mainstream business model, team + supply chain will become the core competitiveness of fast food. Therefore, our brand positioning for Han Xiaoqi is fashionable, delicious and healthy. It is based on the Internet + catering O2O business model and localization scenario consumption experience, precisely serving every SOHO, white-collar and young consumer group in the city.
Based on the social characteristics of the Internet + online Red gene + Wuhan local dialect + Lao Fan as the carrier, we have created a super slogan that is pleasant to listen to, easy to remember and easy to spread: good seven is that Han Xiaoqi personifies "Xiaoqi" at the same time, creates a brand super IP, incarnates a cartoon character with multiple energies, interacts with consumers in multiple scenes, and speaks for the brand.
Project information / 項目信息
出品：湖北春風化雨設計 China Fantasy Design